In Chicago’s Lake View neighborhood, Tanuki Sushi and Grill has taken the local take-out game to a whole new level with their innovative “Sushi-zza” box. Unlike the typical cardboard pizza boxes, this unique creation combines the best of both worlds – sushi and pizza.
The brains behind this viral sensation is general manager Natramon Intragaragate, who wanted to surprise customers with a fun and unexpected twist. The element of surprise when customers open the box and discover sushi instead of pizza has been a big hit. The name “sushi-zza” perfectly captures the essence of this fusion creation.
The popularity of the “Sushi-zza” box skyrocketed when food influencer Erica Noblecilla featured it on her Instagram account, Erica Eats Everything. Her video showcasing the unique concept garnered over 7.5 million views, propelling Tanuki Sushi to new heights. With sales tripling since the launch of the “Sushi-zza” box, it’s clear that this innovative idea struck a chord with customers.
Inside the pizza box, customers can find a delightful assortment of six to eight sushi rolls, with nearly 70 options to choose from. The flexibility to mix and match sushi varieties allows for a customized experience. Depending on the selection, the “Sushi-zza” box can range from $60 to $120, offering something for every budget.
As the viral video attracted more attention from social media influencers, Tanuki Sushi had to expand its team of sushi chefs to meet the growing demand. What was once a quiet Thai and sushi spot has now become a must-visit destination for locals and visitors alike. The success of the “sushi-zza” box serves as a valuable lesson on the power of innovative thinking and social media in transforming a business.
By thinking outside the box and leveraging the reach of social media, Tanuki Sushi and Grill was able to turn a simple idea into a viral sensation. The “Sushi-zza” box has not only captured the hearts of customers but also put the restaurant on the map as a culinary hotspot. As more businesses look for creative ways to stand out in a crowded market, the “Sushi-zza” success story serves as inspiration for those willing to push the boundaries of tradition.
