Moctezuma Seth Gonzalez started his journey into selling books during the challenging times of the pandemic when physical bookstores were facing uncertainty. Despite the prevailing trend of online book sales, Gonzalez took a different approach by organizing backyard sales of thousands of books, which gained popularity among book lovers. Now, he has defied the odds by opening his own independent used bookstore, Livra Books, located in Hyde Park next to NeWorlDeli.
Gonzalez’s experience has taught him that some books are better suited for online sales, while others thrive in a physical bookstore setting. Specialized books like rare academic editions may find a niche online, while eccentric, obscure, and cheaper books tend to attract customers in person. The element of surprise and discovery in a physical bookstore adds to the excitement of finding unique and valuable books.
Originally from Dallas, Gonzalez’s collection at Livra Books reflects his diverse interests in philosophy, anthropology, history, and more. With 12 main categories ranging from literary fiction to rare/vintage books, Gonzalez’s curated selection offers a mix of genres that align with his personal tastes. The bookstore’s ambiance, adorned with antique furniture, plants, candles, and vintage artwork, creates a welcoming space for book enthusiasts to explore and discover hidden gems.
In addition to sourcing books from various locations around the world, Gonzalez also incorporates ephemera like vintage pamphlets and framed insects to enhance the bookstore’s unique charm. By focusing on his own interests and curating a collection that resonates with like-minded individuals, Gonzalez aims to create a space that attracts those who share his passion for rare and intriguing books.
Livra Books not only offers a diverse selection of books but also provides a different pricing strategy compared to traditional independent bookstores. With a range of price points and a mix of near fine and rare vintage books, Livra Books caters to a wide audience of book lovers seeking unique literary finds.
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