DINKs appear to be on the rise in the UK: childless couples who enjoy a flexible lifestyle and flaunt their earnings on social media.
Childless couples are increasingly becoming the norm – at least that is the impression given by a trend that is currently circulating on social media. The Daily Mail reports on the rise of so-called DINKS (Double Income No Kids) who are flaunting their flexible lifestyles and financial freedom on social media platforms.
Alice Atkinson counts herself among them. On TikTok, she shares a video in which she and her fiancé enjoy a spa stay on a Wednesday – simply “because we can.”
Many of these couples enjoy the financial freedom that a life without children offers them. They brag about luxurious vacations they can organize without the need for a babysitter and emphasize the importance of optimizing their spending to get the most out of their money. Despite their freedoms, some couples admit to being judged by their peers for their lifestyle.
Another couple, Harriet and Adam, share a glimpse into their spending habits on TikTok, showing how they spend their money as a DINK couple two weeks after payday. In one week the two wasted 515.72 pounds, the equivalent of around 600 euros. Nevertheless, they still have a sum of almost 300 euros left over each month, which they put aside as savings.
Statistics from the Office for National Statistics also reveal that childless families are on the rise. In the UK they already represent more than 40 percent of family households.
A look at Germany reveals an even more drastic picture. According to the Federal Statistical Office, in 2023 almost 12 million of the approximately 21 million couples lived without children. This means that more than half of all couples were childless – a trend that could potentially increase in the coming years.
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