Haribo increases the prices for its products. As the “Lebensmittel Zeitung” reports, the sharply rising production costs are also responsible for this step. In addition, you still have to contend with bottlenecks.
In concrete terms, this means that, for example, the classic bag of gold bears will in future only have 175 grams instead of 200 grams. Since Haribo wants to be “completely transparent” at this point, the pack size should also be adjusted accordingly. For the large 360 gram bag, the RRP increases from 1.29 euros to 1.39 euros. The dealer prices should also be adjusted accordingly.
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The price increases come at a time when Haribo is enjoying great success. According to market research data, retailers were able to increase sales of the products by twelve percent in the first five months of the year compared to the previous year.
Haribo was already able to record a ten percent increase in sales in 2021. The market share for fruit gum, liquorice and foam products rose to around 60 percent. In the previous years, the importance of Haribo had decreased more and more.
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The original of this article “Haribo announces price increases for its products” comes from chip.de.
