FC Schalke 04 has found a main sponsor whose logo will be emblazoned on the jerseys from Wednesday. He’ll even adjust his colorway to grace the Royal Blue’s chest.
New main sponsor for Schalke: FC Schalke 04 can look forward to “MeinAuto.de” as the new shirt sponsor, as “Bild” reports. However, the online new car trade has to be satisfied with a white logo instead of its usual purple one. After all, this suits the Bundesliga side’s royal blue kit better. The new outfit will be worn for the first time in the friendly against US Salernitana on Wednesday.
Short, compact, clear
Volume of jersey sponsorship: With the deal with “MeinAuto.de”, Schalke can increase revenue from jersey advertising. The previous partner “Vivawest” only 4.5 million euros, but the new contract should be well below 10 million euros. The housing provider should nevertheless remain as a partner.
Another change on Schalke’s chest: Schalke had to look for a new sponsor in March after the cooperation with the former shirt sponsor “Gazprom” ended prematurely after the start of the Russian war of aggression against Ukraine. This had flushed 15 million euros into the coffers in the first division. “Vivawest” had only stepped in.
