Lidl has announced a major innovation. As the company reveals in a press release, it wants to be the first retailer in Germany to introduce a nationwide “5xD” offer. This means that all sausage and meat products come from German rearing and production. “5xD” refers to the five stages of birth, rearing, fattening, slaughter and processing, all of which take place in Germany.
Colloquially, the term 5D rule is also used for this offer. According to Lidl, the main aim of the new regulation is to accommodate customers. The company has repeatedly heard the request for local offers and now wants to comply.
“We have been working intensively with our partners over the past few months to convert all parts of the supply chain for almost all fresh meat and sausage products under our own brand “Metzgerfrisch” to German origin. As a result, we are the first German retailer to actually implement a nationwide “5xD” offer,” says Christoph Graf, Purchasing Manager at Lidl in Germany in the press release.
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Lidl also believes that the 5D regulation can also support general animal welfare and German agriculture. With foreign offers, problems can arise when it comes to understanding the keeping conditions and processing.
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The original of this article “Lidl introduces 5D regulation nationwide” comes from chip.de.
