OKKO and ViacomCBS Networks International, the international division of global entertainment company ViacomCBS, announced that the library was replenished with Okko top content media for a new generation of Awesomeness, which appeared in multimedia service on August 13. This is stated in the message of a multimedia service.
the Content of the brand of Awesomeness for the first time in Russia: it will be available in Okko as the subscription Paramount+, and in the framework of the subscription packs “Optimum” and “Premium”. Library of Awesomeness at Okko at launch will include TV shows “Zac and MIA”, “Horror” and “Light as a feather”. In the future, the range of content will expand.
“We are pleased that the multimedia service Okko is the premiere platform for the emergence of exclusive content ViacomCBS in Russia. We are focused on our customers regardless of their age or interests have access to a wide range of content. The appearance in the Paramount subscription+ content under the brand of Awesomeness is a great opportunity to talk with the youth audience in their language, because on the service series fully meet her needs,” — said General producer Okko Entertainment Sophie Kvashilava.
Brand of Awesomeness was founded in 2012 originally as a Youtube channel, later starting to produce content for multiple platforms, including TV. The target audience of the projects of Awesomeness — generation Z, people under 20 years of age, who currently represent 40 per cent of all consumers of content, but especially for them, especially in Russia, produced very little content. Awesomeness corrects this situation and creates a show on the most relevant topics with more than 158 billion views. One of the secrets of the success of the brand among the younger audience that in the series and shows Awesomeness removed popular Internet stars and influencers of generation Z: their aggregate number of subscribers exceeds 53 million people.
“We are pleased that the innovative partnership ViacomCBS and Okko continues to grow, forming a rich ecosystem of content a variety of formats and genres for all ages. In this respect, the coming Awesomeness of the brand in Russia, which will take place on the Paramount+ is a significant step. For a long time, the number of shows and programs for the youth audience, one of the most active, in terms of volumes of content consumption, on domestic platforms was very low. Premiere of Awesomeness with strong content and global expertise working with generation Z on the intersection of the formats, I’m sure, will change this situation,” said senior Vice President ViacomCBS Networks International in Russia, CIS, Baltic States, Ukraine and Georgia Elena Balmont.
Subscription Paramount+ on Okko is regularly updated with new premium content brands ViacomCBS, including Channel 5 and MTV, which will appear on the online cinema in the near future. The Content Channel 5, most of the content of Comedy Central and TV shows brand of Awesomeness on the territory of Russia will be presented for the first time.
Service Paramount+ Okko available in separate subscription for 199 rubles (before the end of summer, then — 299 rubles), as well as in packages subscriptions “Optimum” and “Premium”.
