Selected “Vkontakte” and “Odnoklassniki”. First, because of the popularity. Secondly, the audience is different: the first is dominated by young people (here the opinion of the users was able to learn quickly), the second – those who are older (here filled out a questionnaire very reluctantly).
To still know what people think of the older generation, I asked them to fill out a questionnaire on the street. One woman said that, perhaps, may explain the popularity of electronic cards from the audience of her age: in her words, she, like most of her peers, sees bad. To print anything on the phone difficult. And then send a postcard – and you’re done! And large buttons to send the picture and the picture itself without glasses make out.
of Course, both of the poll is clearly not scientific (able to obtain responses from 109 people in “Vkontakte” and 31 people on the streets), but the results are still worth considering. Most responding positively or neutrally about such messages in instant messengers. And those who is annoying, among our respondents there were not so many as we expected. Apparently, opponents of electronic greetings and wishes too loudly indignant. Showed its own characteristics in each age group. For example, young people prefer to use in correspondence stickers. Cards they are considered obsolete.
What is the role of ecards, gifs and stickers? How to tactfully liberate itself from spam? These are the questions we asked Olga Lukinova, lecturer of the Institute of social Sciences of Ranepa, founder of telegram-channel “Digital etiquette”:
– it seems to Me that the cards function as a social glue. You want to keep in touch with your family member or old friend. But every time I ask him how he’s doing, or to talk about their problems too Intrusive. And the card is seen by many as an easy way to maintain contact.
in addition, for many it is a socially acceptable practice because the cards usually congratulate the good and also want something good. So I think that before you get mad at a relative and scold him, we can remember what it is, rather, the human desire to maintain contact with us.
If you don’t really want to get postcards, you can suggest that the interlocutor is another way for contact: for example, you can call once a month, to write meaningful SMS deployed once a week or to reward each other with likes under posts.
Gifs and stickers can be also a way to maintain contact, and can be a tool for expressing difficult emotions and nuances of meaning that are difficult to convey with written language in the chat. For example, if I’m terribly worried about the fact that something was done, the man, tearing your hair will be more eloquent than my words.
But it is important to be sure that your partner refers to the stickers and cifcam as well as you do: love them and understand correctly. Otherwise, to avoid misunderstanding. So here the principle of symmetry: if the person sends you the stickers from fresh Steerpike, you can safely send him fashionable stickers and gifs. If the person is limited to old-fashioned emoticons with colons and brackets, it is better not to experiment.
Among the employees of the companies have team of designers that create cards. This is one of the sources of income. In order to use certain sets of stickers, they first need to pay real money. In addition, the stickers is a great opportunity for brand promotion. Usually such images are used in personal correspondence. Because of this, people do not perceive advertising as an alien, hence, formed an emotional connection between brand and consumer.
this is earn and instant messengers that provide companies with money to place a set of stickers, and independent firms that create them. In 2016 there was a special online service where artists can sell, and users to buy pictures for instant messengers. There is a app where each person is based on templates he can create such images.
In the stock market freelance services is a set of orders associated with stickers. The requirements of different customers: from the development of the character animation to the writing of special software that allows you to place labels in the social networks and messengers. For the job offer from 1,000 to 15,000 rubles depending on the complexity of the task and authority of the company.
pros:
– diluted communication, make it fun, relaxed
– cute and nice
– the token
– help to better Express and understand emotions
– an interesting form of expression
– easy to use instead of words when you are lazy or have nothing to write
Arguments against:
– annoying
clog up the phone memory
cards seem to be something outdated
– greetings card or sticker is a manifestation of indifference to the other party.
