The crisis caused by the pandemic COVID-19, forcing restaurateurs to develop new business segments. The “Rake” of the Novel Rodnikovskogo started cooking and talks on the supply of ready meals in the grocery chains. The retail outlet will require the company to develop foods with increased shelf life, reduce costs and increase production.Chain of restaurants “Rake” the beginning of the search of premises in Moscow with an area of 200 sq. m under their own cooking. About this “Kommersant” said one of the consultants in the real estate market. Another interlocutor of Kommersant in the industry adds that the operator is also seeking sites with an area of 30 sq. m. In Carpet lane near the metro station “Roman” has opened the retail point of “Rake” in the shop in shop format. The founder of a network “the Rake” the novel rozhnikovsky confirmed plans to open caterers. According to him, already opened two full-fledged store, in addition, is preparing to launch a point under the brand “Box Rake” in the area of Paveletsky station. In stock — the products of its own factory-kitchen, which includes about 100 items. Set for each store depending on demand.Network “the Rake” is a holding company “Gastronomic Academy Rodnikovskogo”, which also includes the factory-kitchen, pastry shop, Banquet service, etc. According to its own data, under the brand of “Rake” in Moscow there are 12 restaurants. In 2019, JSC “Gastronomic Academy Rodnikovskogo” received 1.44 billion RUB of revenue and 356 thousand RUB net profit, from the data “SPARK-Interfax”.Deputy Director of the Department of street retail at Colliers International says Larisa Eremina, what’s the point of 30 square meters can be part of the business centers or food courts, as well as in the premises of street retail with high traffic. The cost of renting these venues to 3.6 million rubles per year, she adds. The cost of the rental up to 250 sq m, the Director of street retail at Knight Frank Irina Kozina evaluates to a maximum of 17.5 million rubles. per year. According to the calculations of the General Director “Infoline-Analytics” Michael Burmistrova, opening a small cooking will cost up to 1.5 million rubles., of the object is larger — not more than 5 million rubles. According to Roman Rodnikovskogo, after the introduction of restrictions in connection with the pandemic COVID-19 traffic in the restaurant chain still has not recovered, and power production must be loaded. To talk about the possible expansion of the retail format until he was “currently developing a menu of tested sales, working the technology.” In the long term retail project may develop for the franchise, said the businessman. The expert portal Franshiza.ru Anna Christmas warns that the format is impossible to replicate outside of the Moscow region without the construction of additional catering. In the words of�� Michael Burmistrova, restaurateurs are encouraged to diversify the slow recovery of the demand. Thus, according to Rosstat, the turnover of public catering in Russia in June fell by 42.9%, to 79.2 billion rubles year-on-year. Compared to may, the indicator increased by 21.6%.”Rake” also plans to start supplying its products to retailers. According to Mr. Rodnikovskogo, the relevant negotiations are going with the “Kosvila”. The company stated that it had considered the range of “Rake”, but supply arrangements has not been achieved. The founder of a network of cafe “Anderson” (sells frozen foods in “Perekrestok”, “Lenta”, “Coswell”, etc.) indicates that the derivation of their own cooking retail food service operator will have to adjust the recipe to increase the shelf life and reduce the cost of production. In addition, to networking restaurateur to provide them with large volumes, she said.Nikita Sharenkov
Restaurateurs stand behind the counter A network “the Rake” launches retail project
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