the Transfer of the materials and exhibits online is important to attract a new audience. “Many museums just physically not enough space for all exhibits is limited possible number of visitors. To solve this problem help artificial intelligence technologies that allow you to transfer valuable historical documents into electronic form and to set a convenient search engine for them, – says Dmitry Soskin, CEO of ABBYY Russia. For example, the Bolshoi theater managed to digitize a collection of more than 48 thousand of the posters, 120 thousand items and 100 thousand photos in 2.5 years”. He believes that because of this people from all over the world will be able to see the highlights and performances of Maya Plisetskaya, Feodor Chaliapin and other great artists.
But gradually life returns to normal, so museums need to come up with new ways to attract digital audiences offline. “For museums it is important to use the strategy of languages of communication, – says Dmitry Ostroglazov, founder and General Director of the Studio “Noon”. – Valuable not just to the modern technology and the interactions that are well-established thanks to these technologies.” In his opinion, the most common example is user interaction with the mobile device: “It is not just a swipe, drag, etc., and what was included in the “tactile genome”. If we come to some kind of device, try to press something to turn or rewind and it will not happen, then we will feel like with my hands tied. Now of all touch interfaces expect full cooperation.”
Innovations of the gaming industry should also be applied in museums: especially where visitors are children. This technique is called Info telling – game activity played in a specific scenario. “For example, to interact with Museum exhibits used gamepads, buttons, and physical interfaces,” continues Ostroglazov.
He believes that another way that museums should adopt, is the “language” of social networks. “Generation Z are accustomed to the fact that social networks can be like any recordings or photos, write a comment. The same method can be used in the interactive Museum” – says Ostroglazov and adds that museums have to use compilation of existing technologies: cinema, theater, games, social network.
“In the last 20 years we have been hearing a lot of talk about digitalization in various media – says Basil Birch, CEO of Pike Media Lab. – After the start of the pandemic and subsequent isolation, this process has only accelerated. Fears that the digital world will replace people in the real world, the nobosnovany. The digital world will complement and enrich our offline world.”
In his opinion, museums can help interaction with the visitors of the master classes for children. “When children reproduce the picture of Yuri Annenkov mold of an application based on the avant-garde Alexander Volkov, then it is likely that they will want to come to the Museum and to see their creations live, he said. Museums must start to move towards a broad audience, especially young people. If you exaggerate, it will only be those museums that will be represented in videoredo. If the Museum is not the content, but about it nobody knows, but if no one knows it, he already does not exist.”
