Several major American companies have refused at least a month to post on Facebook their ads. They supported the campaign to Stop Hate for Profit that was started by human rights organizations in protest against the fact that Facebook is not moderated on the platform of the publication, fuelling hatred and enmity.Among those who supported the campaign to Stop Hate for Profit, and will not place within a month or more ads on Facebook and Instagram, the large retailers, The North Face, Patagonia, Recreational Equipment Inc (REI), Eddie Bauer, Arc teryx, ice cream maker Ben & Jerry’s (part of Unilever), Talkspace app developer Braze, billing company Fons, advertising Agency Goodby Silverstein (part Omnigroup), film distribution company Magnolia Pictures, recruiting company Upwork, the company Mozilla, the company Maritime transport Postal and other Local. For Facebook, which earns nearly $70 billion a year on advertising, this advertising boycott could be a serious blow.The Stop Hate campaign organised for Profit human rights organizations anti-defamation League (ADL), the national Association for the advancement of colored people (NAACP), Color of Change, unions, Free Press and Common Sense and a group of media activists Sleeping Giants. The decision to launch a campaign Stop Hate for Profit was made after the death of a detainee by the police of black Americans from George Floyd in Minneapolis and then unfolded first in the U.S., and then worldwide large-scale protests for the rights of black people and against racism. Against the background of these protests dramatically increased the number of hate publications in networks, including Facebook. Another argument for the initiators of the campaign are the numerous statements of the President of Donald trump’s address to the participants of protest actions in the United States, in which he called them “thugs” and threatened reprisals and the use of “formidable force”. While Twitter has signed these statements by the President of the United States as violating platform policies, Facebook has not done so. But mark Zuckerberg said that Facebook is different than Twitter’s policy on this issue. “I strongly believe that Facebook can’t be the judge of everything that people Express online”,— he said in an interview with Fox News.The initiators of the campaign asked for support to large American companies who place their ads in Facebook. “We urge all companies to show solidarity and to support our most important American values — freedom, equality and justice — not to advertise on Facebook in July,” the statement reads. Campaign giants such as the ADL and the NAACP — organizations recognized worldwide, perhaps the most serious fighters against inciting enmity and hatred and leading experts in the field of anti-Semitism (ADL) and racism (NAACP), makes it particularly serious.”Patagonia is proud to participate in this campaign. We now remove all its advertising from Facebook and Instagram, at least until the end of July, and will expect thoughtful decisions from Facebook,” said the retailer Patagonia. “For 82 years we put profit above people. We won’t advertise in Facebook and Instagram the whole month of July,”— said the retailer REI. “We are a part. We are moving away from Facebook”, responded to The North Face. Similar statements were made by all who supported the campaign brands, underlining the unwillingness to participate or contribute to the spread of hatred, racism, misinformation in the network.In Facebook have already commented on this situation. Vice President Carolyn Everson said: “We respect the decision of any brand and continue the important work of removing hate speech and providing essential information for voters. Our dialogue with market participants and civil rights for how together we can be a force for good”. Shares of Facebook on the NASDAQ over the past three days fell by 4.3%.Alena Miklashevskaya
