an American manufacturer of ice-cream Eskimo Pie decided to change the name of their signature dessert, not to offend the Inuit – a group of indigenous peoples living in the territories of Greenland, Nunavut in Canada, Alaska and Eastern Chukotka.
This information on Friday circulated newspaper, The Wall Street Journal, citing chief marketing officer of Elizabeth Marquez. According to her, the company “is committed to achieving racial equality and considers the term derogatory,” writes TASS. Eskimo Pie is a layer of ice cream encased on both sides in the cake and drizzled with chocolate. The delicacy was invented in 1920 and patented by pastry chefs Christian Nelson and Russell Stover. The logo and advertising of the product uses the image of the boy in the clothes of the Eskimos.
Recall the fight against discrimination in the United States intensified amid the mass protests after the death in may detained by police in Minneapolis African American George Floyd. Police used during his arrest a rear naked choke, then Floyd died in hospital.
