Less than half of the enterprises of beauty industry able to start in Moscow on the first day after the lifting of restrictions. According to the mayor, all the city has about 8.5 thousand of such institutions and will be able to reach pre-crisis levels by the end of July. But market participants are not so optimistic: they expect recovery in earnings, only 50% and maintain a crisis situation in the industry until the end of the year.In Moscow after almost two months of inactivity due to the introduction in the regime of self-isolation in the fight against the pandemic COVID-19 open beauty salons and hairdresser. Users of social networks publish photos of the queues in front of the establishments, in some salons the entry is closed until the beginning of July. One of the reasons is that the first day after the lifting of restrictions in Moscow earned only 48% of salons from the beginning of the performance of Mar — data for “b” was collected in the IT-company “Motor”, specializing in the production and maintenance of online banks. Total capital of the beauty industry there are about 8.5 thousand enterprises, they employed about 47 thousand people, said “Kommersant” the Vice-mayor of Moscow Vladimir Yefimov: “We hope that with the influx of visitors this category of business will quickly restore its positions. According to our estimates, in General, all sectors of the Metropolitan economy return to pre-crisis level is expected in July.”Network of beauty salons “Persona” did not open at all institutions: 9 Jun running half the objects 10 June — 15%. By the end of the week, the owner of a network Igor Stoyanov expects to open all points. Founder networks, “Monet” and “Point of beauty” Alexander Glushkov announced the launch of 140 of 210 stores. Some facilities were not open due to the fact that the staff were not allowed into the premises in some targetrow.Published on June 8 order of the mayor of Moscow Sergey Sobyanin on the lifting of restrictions on employment including beauty salons Igor Stoyanov calls the long-awaited, but unexpected: many companies do not have time to negotiate the lease, collect the staff and make purchases. The employer still expects the total number of workers in beauty salons to September will be reduced by a third: “the industry has not received assistance from the state.”According to him, the Association of entrepreneurs of the beauty industry proposed authorities to issue loans to enterprises in the amount of 5 million rubles under 6-7% for three years based on a salon. “The funds would go to pay rent, salary, purchase of personal protective equipment, but the industry has not received”,— says Mr. Stoyanov.In addition, awaiting Alexander Glushkov, up to 20% of the masters because of the crisis or will continue to work as self-employed, or leave the profession. By the end of June Igor Stoyanov expects to receive more than 50% of revenue compared to June 2019 in July — not more�� 40% year-on-year.The fall in revenue in the cities where restrictions were lifted earlier— Chelyabinsk, Novosibirsk, Krasnodar, Kaliningrad — is at least half, confirms Alexander Glushkov. Beauty salons in Saint-Petersburg will be opened only on 15 June. Both entrepreneurs expect a boom in the next few weeks because of pent-up demand and a further protracted decline in revenue caused by falling of incomes of Russians. Mr Glushkov believes that the shocks to industry will last until the end of the year.Nikita Sharenkov, Khalil Amine
