Unlike other European capitals, in Moscow, the opening targetrow after a two-month closure due to pandemic COVID-19 has not yet caused a consumer boom. Demand keep persisting restrictions on movement and pessimism of consumers about future earnings growth. Against this background traffic that is recovered in some torgtsentrov the first day of the open, is more of a guided nature.In Moscow on 1 June after a two month break opened torgtsentrov. As explained “Kommersant” Deputy mayor of Moscow Vladimir Yefimov, the total resumed work 47 thousand and 9 thousand companies working in the field of domestic service, and went back to work 305 thousand employees involved in retail trade.The total volume of quality retail real estate in the country is 24 million sq. m. the Head of the research Department Cushman & Wakefield Tatyana Divina notes that formally in Moscow in April—may and it worked 80-90% targetrow: these are objects where open food supermarkets and pet stores, pharmacies, shops, banks take-away food establishments. But Shopping Index (reflects number of visitors per 1 thousand sq m) has remained at 25-30% of the values over the same period last year. Now, according to Ms. Diviney, it is more about activation of additional areas in the facilities. Against this background, according to experts, in the first week of work attendance will be only 50% from pre-crisis levels, and after the lifting of restrictions on movement around the city will rise to 60-70%.We open non-food trade, but it is premature to cancel a mask mode and social distancing.A leading analyst “Shop of shops” Yaroslavna Shilova also expects that in June the traffic will be at the level of 50-70% from pre-crisis levels. The full restoration, in its opinion, can only speak after the opening of fitness clubs, beauty salons, entertainment areas, cinemas and food courts.Director of Department of trading real estate Knight Frank Eugene Akberdieva explains that this dynamics is in General conformity with the European, where the attendance is set at 40-70% of pre-crisis values. However, in the first days of opening targetrow in Europe the traffic was very high because of pent-up demand.Moscow objects leap not noticed. Retailers have started to work, but sales is actually not, says the managing partner of RedStone Indira shafikova. The expert believes that the low activity of buyers from continuing to operate in Moscow mode. “The situation is paradoxical: in the suburbs, where the crossing was canceled, all the objects are closed, at the same time in Moscow, where movement is restricted, this works,” she says. Traffic is still rather tour product��R, adds managing partner “Vanchugov and partners” Alexey Vanchugov. “Due to customer insecurity, people are not yet ready to make optional purchases”— he considers.Retailers are more positive. So, in Leroy Merlin told “Kommersant” that on June 1 with the opening of all stores their traffic has doubled compared to the values of may, when work was continued only a few centers. In OBI also noted a marked increase flow of customers, indicating that many customers missed by traditional shopping. In addition, part of the popular shops is simply not working: for example, IKEA is planning to launch only two points and not before June 3, the same day, promises to open Uniqlo stores.The increased flow MS shafikova is waiting until after the return of the ability to move freely around the city. She adds that torgtsentrov continue to bear the losses: they had not only to go on considerable concessions to tenants, but in average 10% increase in the cost of cleaning due to new health requirements. Major Federal networks while just postponing the opening of their outlets for fear of further restrictions on work targetrow.Managing Director of “MIEL” Alexander Loskutov agrees that the two-month stop work has significantly reduced the income of owners who are going to pay rent and staff salaries, this will inevitably lead to the closure of part of outlets, in some cases, it took the liquidation of the business. “The opening of offline stores will increase revenue, but will not have an immediate magical effect on the net profit,” he concludes.Alexandra Mertsalova, Khalil Amine, Nikita Sharenkov
