Shopping online is similar to Dating at Tinder: there’s always a risk of getting not what you expect. But new times did not leave a choice. “Kommersant-Style” — about how to buy makeup online stores how to choose mascara for photos, what to do with a shadow, and why now is not worth buying lipstick.The quarantine was long, and the traditional shopping from the discharge routine has turned into the dream you want to fulfill as soon as “this will end”. And while learning to walk in virtual shopping and not to be mistaken with a choice. Minimal risk to be disappointed in the result of online shopping associated with the purchase of care products for skin. Even in the store to meet them will only “nodding”, and the effect of the means will become clear at least few weeks of regular use. Therefore, before choosing a cream, mask, tonic enough to know your skin type and its needs at the moment. Based on these criteria any big online store will offer you several options. With decorative cosmetics is more difficult. Hoses may not be resistant, as promised by the manufacturer, lipstick — not matte, and the choice of tonal resources without the possibility of testing and all seems mission impossible. Tell how to get pleasure not only from the process of online shopping, but also on the result. Publication of the Moscow school of makeup artists (@mosmake) 17 APR 2020 at 4:49 PDTИзучите ActivePerl and most importantly, useful to do before buying any beauty tools, especially online to learn the opinions of those who have already tried it. Bloggers, makeup artists, beauty editors and consumers will talk about more than the manufacturer or the retailer. And not only tell, but show how the product looks and behaves on the skin. If most reviews are negative or there is a recurring problem faced by several people, it is better not to risk and look for an alternative. And of course, choose a brand. Love the minimalist, artsy bottles with gold or amusing Korean design? Prefer mineral, vegan or anti-aging cosmetics, and can rely on brands created by celebrities? The answers to these questions will help to narrow your search.Consult specialistische any purchaser has the opportunity to contact a virtual assistant online store or directly to the representative of the brand in social networks. To do this, simply write your question in the comments below or in direct. If you need individual counseling and you are ready for additional spending, the founder of the Moscow school of makeup artists Mosmake Natalia Vlasova recommends that before purchasing take an individual lesson with a makeup artist in WhatsApp or Zoom. Pro will arrange an audit to��of maticki will pick up certain shades, recommend brands and products, taking into account not only the trends of the season, but above all, the personal characteristics of your appearance and financial condition. Publication of the Moscow school of makeup artists (@mosmake) May 9, 2020 at 8:45 PDTОриентируйтесь the type to coopreate type, condition and needs of the skin is important not only when you purchase’s skin care, but also decorative. For different skin suit different textures and compositions. For oily, combination and skin with inflammation and powdery media with a matte effect: choose these primers, colors, concealers, blushers. If the skin is dry or dehydrated, use military, blush, bronzers-based oils or hyaluronic acid, and tinted moisturizer hybrid moisturizer and Foundation. For sensitive skin look for products from brands that are addressed to that audience. The owners of normal type, it is important to “do no harm”: do not overdry the skin formulas with silicones and not to provoke excessive secretion of sebum fat-containing compositions. Determine the tone koimalari nuance of colour is of great importance in the selection of eye shadows, lipsticks, blush, and Foundation funds. The easiest way to determine your type of appearance and focus on it. People cold eyes grey, blue or green, platinum or, on the contrary, almost black hair, wrists bluish, the skin is prone to sunburn. For warm type of characteristic brown eyes, blonde, chestnut or red hair, veins brownish skin easily takes the sun. “On light and dark skin the same color of lipstick will look different. And in some of the cases is not to decorate but to detract from the appearance,” explains Tim, Leo, makeup artist and stylist hair. And recommends to go to official sites of brands, where the products are shown not only in packaging but also in the form swatches and looks on models of different types. “But modern trends are so diverse that, in violation of the classic rules, you can find your own way,” adds the makeup artist. If you made a mistake with the shade, use your moisturizer. Add a few drops to Foundation to make the shade lighter. Conversely, if the product needs a “blackout”, mix it with a darker tone blush or bronzer. Use online primarilybecause from Tima Leo (@timaleo) APR 18, 2020 at 7:43 PDTК fortunately, there are now services on the selection of tonal resources, BB and CC creams, kuchanov of concealers. Just go to findation. com or matchmymakeup. com, enter the name and shade of your makeup, which you is ideal, and the algorithm will immediately give you a suitable replacement. And then there are a host of applications, allowingx “try on” makeup: Lancome, Plus Makeup, Perfect 365, YouCam Makeup, Mary Kay Virtual Makeover or Makeup Genius, was developed by company L’oreal Paris .Focus on the eyes with mandatory mask mode, Tim Leo recommends to pay special attention to products for the eyes: “the Lipstick now it is a pity to hide under the mask.” But if during the quarantine ended mascara, choose a new just in a photo. “The main rule is to look at the brush,— Natalia Vlasova.— Looks like a brush of mascara, so it will look and your eyelashes: the short bristles gives the effect of naturally dyed eyelashes, a round brush with long bristles lengthens lashes”. Shadow and liner can be any, the main thing to decide with a touch. If the picture shadow still seemed brighter than appeared on the skin, it is not a reason to be upset. Tim Leo offers to take in hand the pencil of similar shade, and Natalia Vlasova advises to apply the shadow with your finger or use a primer white color. These tweaks will help to achieve the desired saturation and prolong the durability of makeup.Compare cenicola you decided on a specific product, use the “purchased” tab in the search browser. Simply enter the name and the search will result in product availability in different stores and prices. Click for official representatives and distributors. Despite the fact that now all online sellers encouraging sales and shares, do not buy the cheapest version if it is significantly below the prices of competitors: luxurious cream can cost 1000 rubles even with the mad discounts. Improviziruyuschih something went wrong and delivered the purchase did not meet expectations — do not worry. Better experiment: wrong shade of shadow or lipstick can be a great blush, and “too” gold highlighter will probably come in handy for the New year. In the end what does not fit you, please the friends. Most likely, they also had to buy something unnecessary and will gladly swap you at the first opportunity. Irina Novik
