The time direction of the Paris house of Chanel for nearly 30 years. During this time mark was able to create his own recognizable style in watchmaking. Creative Director of watch the direction of the Paris house of Chanel Arno Chasten told “Kommersant. Style” that inspired him to create a new collection of 2020.— How would you see the development of watch directions Chanel in 2020?Photo: Chanel— It is very clearly characterized by the phrase “it Is time for Chanel!”. I like the idea that the attraction does not necessary when it comes to the time of Chanel.— The impression is that new creations have inspired you she Miss?— Yes, this year Mademoiselle as if she welcomes and celebrates launch of new watch collection. A lady in a suit appears twice on the watch, J12, sets the mood for the suspension with the clock and with pendant. Her personality inspires me constantly. In these creations, my goal was to Express a vision of time Chanel, its free-spirited and daring. I like what turned out, in those things the modern design blends with traditional craft. This is an outstanding time and, no doubt, the time of Chanel.— Tell us more about the suspension with the clock and with pendant with the playful name Coco O Clock? — Mademoiselle appear here. Its a stylized version located on the dial, and it shows the time. Jewelers have made her figure of white gold and zakrepili embroidered suit and hat with diamonds. In the best tradition of cloisonne famous artist Anita Porsche brought the silhouette of Mademoiselle in black and white enamel, and manufacture L’epee has designed a special caliber to embed inside the case of obsidian. With pendant was even more bold, as this piece of jewelry, steeped in the spirit of Haute Horlogerie. In this thing, I interpreted Mademoiselle Chanel as the Keeper of time. If you want to read time, you need to get her permission. Mademoiselle likes mystery and a well guarded this one. You could say she keeps it under her hat.— Watch Mademoiselle Prive Bouton began a new Chapter in the history of Haute Horlogerie Chanel. How would you describe this collection?— In my opinion, the Mademoiselle Prive collection is actually the most intimate side of watchmaking Chanel, the feminine and perhaps the most sensitive. This collection is an ode to artistic skill, and for me it is an incredible way of expression. Its origins symbols and history, is an exhibition of outstanding works, often one of a kind in which cross clock, jewelry and couture craftsmanship. Why did you decide to create a watch Bouton?— Buttons like object fascinated me for a long time. Gabrielle Chanel put a button literally on a pedestal, highlighted by spotlights ordinary object of everyday life and gave him the status of jewelry. She saw my pictures.ate it artistic tool in itself, but that serves its original function. If you say the words “Button’s button loop”. She created a functional piece of jewelry that can be reinterpreted a thousand ways. For me, the creation of a watch in the form of “buttons” was one of insanity, which seems so obvious that it is impossible to get out of my head. I dreamed about the clock-button. Dreamed about to rip the sleeve of the jacket and lapel and button hole. The inspiration for the architecture of bracelet-watches Bouton obvious. Accented with gold edging and black tweed cuff wraps around wrist and fastens with a button. Clock itself first sight are not visible. First and foremost, the style, and then time. I immediately decided that I would not be limited to the concept of a clock Bouton, and create a collection. It conveys the image of buttons Chanel from the point of view of its artistic value and time accuracy. I took the pearls, lions, camellias and Byzantine cross and set them inside the outline of the bound harness in yellow gold. In this collection, too it is possible to see Mademoiselle. The sculptor of glyptic hand-carved bas-relief of her profile in bicolor agate, and the jeweler set this black and white cameo in the center of the buttons. Another distinctive feature of the collection was a couple of things high jewelry. Soft tweed became two cuff in white gold, fully encrusted with diamonds. Watch Mademoiselle Prive Bouton-soaked affair — for the time in the world this is a very bold creation, but for Chanel is very obvious.
