Early spring and the restrictions imposed on most regions of the country due to the pandemic virus СOVID-19, led to a rise in demand for goods for the garden. The market is expected to keep the demand during the summer: in the absence of the opportunity to travel, Russians spend holidays in the country. To curb the demand will be the need to save.The growth of demand for goods for the garden and gardening of “Kommersant” was told by the interviewed retailers. So, Leroy Merlin in April by 30% year-on-year increased sales of garden furniture, including there is associated trend with the early spring. Wildberries say that sales in the category increased six times in the money. This is caused not only by weather conditions, but also the pandemic, they say. The most popular products customers Wildberries steel furniture.Director, business development at Ozon Anna Karpova noted that the active sales in the segment of summer goods started in February, in April year-on-year figure rose by 132%. Ozon customers prefer garden furniture — sun loungers, folding tables and chairs. “Obviously, this year gardeners are set up to squeeze out of their sites maximum benefit: sales of greenhouses and hotbeds in April increased by 465% year-on-year,” adds Ms. Karpova.Traditionally, the season of summer goods in Russia lasts seven months — from April to October, says the consultant for Jos de Vries The Retail Company Irina Bolotova. According to her, this summer to further stimulate demand would be that the Russians, most likely, will spend holidays in cottages due to restrictions on travel. As a result, expect continued growth in sales of goods for decoration and repair, seeds, garden furniture and swimming pools, the expert believes. But, said Ms. Bolotova, due to the large degree of uncertainty it is unlikely that consumers have retained income, will redirect all the funds planned to leave, for the arrangement of its suburban areas: “I live in a mode of savings, not expenses”.In April increased the demand for land for individual housing construction by 12.3% year-on-year and 11.6% compared to March, according to a “Craigslist real Estate”. They believe that the Russians enjoyed the prospect of suburban life, the growth of demand for such sites is preserved after the easing of restrictions in may.Nikita Sharenkov
