Experts compared the prices of food in 40 regions. They calculated how many and what products we need for three meals a day economy class per person per day. Prices measured marketers in the framework of the Federal project “Cutlet with pureskill” at the beginning of the quarantine and in the middle of may (the research is available to “Russian newspaper”).
the Menu was developed by the delivery service of hot meals of Good Food, taking into account the human needs for nutrients, vitamins and minerals. Breakfast – oatmeal with milk and fruit, a sandwich with butter and cheese, coffee with milk, half orange. Lunch – salad from fresh vegetables, soup with chicken, pork cutlet with mashed potatoes, bread, tea. Dinner – “Olivier”, pasta with fried chicken, bread, tea.
For the preparation of these dishes is used 31 the product of those that are almost any store. Team “Meatballs with pureskill” on specific days avoided in each region from three to seven stores of popular retailers. This is usually Federal retailers. But there are cities where strong market positions held by local companies.
for Example, in Sevastopol, Kaliningrad and Ulan-Ude, a major Federal trade networks are not represented.
“We look not at the manufacturer and the quality of the products, and the cost and size of packaging, – said the authors of the “Chicken with pureskill”. – Select the particular product packaging with the minimum of weight (important to of the product was enough for the recipe). And defined the cheapest option, making sure that its final cost was less than most packaging”.
This allows you to weed out luxury goods. Thus, in conventional “shopping cart” buyer is typed in the minimum ultimate cost of the collection of products for home three meals economy class.
the Project was launched in Veliky Novgorod: at the dawn of the quarantine experts compared the cost of food in five shops of the Federal networks by calculating price indices for different categories. Further, on April 13, the monitoring was conducted in nine regions. The last cut was made may 12 in 42 cities – from Ulan-Ude to Kaliningrad and from Murmansk to Sevastopol.
If you compare the average cost of the diet in the capitals of regions, the minimum she will be in Omsk (252 ruble), maximum – in Irkutsk (at $ 100 more).
“In General we can say that our estimated daily intake is cheaper in Central and southern part of the country. And more to the North, and in Siberia, – said the analysts of the project. – So, in Krasnodar selected meals can be prepared in 263,8 rubles per day, in Tomsk – on 311 in Murmansk – on 321. However, in Sebastopol, for example, our diet is almost the same as in Krasnoyarsk. And Kaliningrad took the third place.”
Because the nine regions the measurements carried out twice, you will appreciateü the dynamics of prices in the economy segment. Over the past month the price of “purusco” rose in four of these regions, but not more than three percent (Samara, Volgograd, Kazan and Novgorod). And five let and slightly, but has decreased (in Lipetsk, Orenburg, Volgograd, Tomsk and Rostov-on-don).
the Price of conventional ration in each city compared with the subsistence minimum for the working population and the average gross nominal salary in the region (in terms day).
In most cases, on the meals of one person per day had 20 to 30 percent of the average daily income residents. The highest rates are recorded in Barnaul, Kirov, Kaliningrad and Ulyanovsk (from 28.9 to 29.5 percent).
If the measure of the subsistence minimum in each region, then food (according to the method “Meatballs with pureskill”) it accounts for 70-75 percent. The highest proportion (more than 89%) is recorded in Voronezh, Penza and Volgograd. A little more luck to the residents of Irkutsk and Ulan-Ude. At the opposite end of the ranking Murmansk and Arkhangelsk. In their minimum subsistence levels selected homemade diet economy would take 55-60 percent. Of special note is Moscow, where the cost of this set of products would have amounted to only a tenth of earnings and about 48 percent of the subsistence minimum. St Petersburg would have had to spend on “purusco” about 14 percent of wages, demonstrate 18.6 percent. However, in their case, it is 72 and 67 per cent of the subsistence minimum respectively.
Reports on specific regions also allow you to compare the prices of products from various retailers in certain categories (meat, butter, groceries).
In the long term Federal project marketers “Chicken with puriscal” is going to expand the geography of their research, including at the expense of neighboring countries.
