Analysts attribute this to two factors: people are afraid of losing money on the background of accelerating inflation. The isolation potential buyers more time to visit the websites of builders and realtors to apply and obtain remote consultations. The revival affected not only residents of Moscow and Moscow region, but regional buyers – the proportion of appeals from regions grew in April doubled compared with March.
If you compare the three spring months, we can recall that in March the consumer behavior influenced by several factors. The weakening of the ruble against the background of currency fluctuations and the desire of buyers as possible is more profitable to buy a property at current prices has led to the fact that the peak in consumer activity was in March 2020, when it signed the 6.8 thousand POS (15% more compared to February 2020). March was the second month after December 2019, the demand for primary residential property for the last 9 months.
In April, the situation changed dramatically – the transactions became less at times. The buyers have retained the desire to buy property for the sake of money (inflation has not been canceled), but the mode of self-isolation has led to the fact that the physical opportunity to visit the sales offices and construction sites they did not.
the Developers pretty quickly reconstructed under new conditions and organized the possibility not only of remote consultations and full online support. For example, in late March and early April in the house of the business class Shome passed the first remote transaction for the sale of apartments to buyers who voluntarily went into isolation mode. The activity of buyers was preserved, but many have to postpone the purchase until mid-may, hoping that the quarantine will be over quickly.
This did not happen, it’s not finished, and there was another important limitation is that the first half of April was halted all construction in Moscow and the Moscow region because of the threat of the spread of the virus. For buyers, it became a psychological risk they feared that if construction does not resume for several months, it will affect the timing of commissioning, because developers have no money for construction. However, they continued to consider real estate as an object for the conservation of resources and investment, but postponed the purchase.
Thus, the second half of April was for the primary market unique appeal buyers to sites and contact centers was at its peak, moreover, very active behaved buyers from the richest regions of Russia, however, the conversion of the deal dramatically fell as we came together two negative factors. The people could not come to the office, and to see building momentum: the offices of prod��well and the site didn’t work.
But here the developers have gone forward and found a way out: for example, the commercial Department of the same home business class Shome offered customers the possibility of continuous reservation of the apartment: to choose and book it right now, and to sign and, accordingly, to pay the PO until 15 July. Thanks to this promotion, customers had the opportunity to fix the price and – most importantly – book your favorite apartment so she didn’t go out to another host.
And this can happen because may brought new hopes and was a month of recovery. During the may holidays, many buyers are already looking for any opportunity to come to the offices and facilities, and for lack of such opportunities, agreed to a remote purchase, especially in projects with good transport accessibility and investment attractiveness. For example, a good transport accessibility, a few options of exit to Kutuzovsky prospect and third transport ring, as well as the proximity to the subway – the home benefits from a business class Shome, which we have already mentioned above. These advantages make it a really popular project, even remotely. Moreover, due to the fact that the house is not rented, the price of a meter in it is not final. And in the future 2-3 years apartment in Shome can grow by another 15-20%.
In early may, the interest of buyers to real estate fueled and state support of demand: the government has developed and signed a resolution about subsidized mortgages in which the mortgage rate was 6.5 %. Moreover, it became clear that the conditions of the program apply to real business-class, since 8 million is the size of the loan, not the value of the property.
This confirms the practice already mentioned of the house of the business class Shome – the number of mortgage applications since the beginning of may rose sharply, as buyers are very interesting historically low rate of 6.5%. Buyers of apartments in this house have the opportunity to apply to receive subsidized mortgages at a reduced interest rate of 6.5% in the largest banks of the country – the program applies to units of any value, but the loan amount must not exceed 8 million rubles.
the program, in addition to Sberbank and VTB, joined by such banks as Raiffeisenbank, URALSIB and Gazprombank. And the Bank Building.Russia has lowered the rate on mortgage to 6.1%.
the Commercial Director business-class Shome Maria Aleksandrova notes: “Not quite right to believe that the program of support of mortgage is designed for mass housing. Preferential mortgage extends to the housing of business class, the value is the size of the down payment: it must be at least 20%. In addition, it is now possible consideration of the application under the simplified scheme, it is enough for approval will give��ü passport and the second document (SNILS). In this case rate from 6.1% to 6.5% depending on the choice of the Bank.”
the Next stage of market recovery was the recovery of the construction: in accordance with the decree of the Moscow mayor No. 55-UM construction activity was permitted from may 12, so work on construction sites many capital buildings, including the home business class Shome in Moscow was continued. The construction site of the project, the business class was equipped and prepared with the accounting regulations of the security staff in a pandemic COVID-19, and today, the project is in full swing glazing of buildings, facade work resumed, and continued work on device engineering, air-conditioning, ventilation, water supply.
the House of the business class Shome consists of two elegant buildings Aqua and Bloom – 550 apartments (both buildings now are actively work on the façade and glazing) and three-level underground Parking. Here you can choose accommodation from 15 variants of layouts – from Studio 38 sq. m five-room apartment with an area of 125 sqm all apartments are made in the finishing of white box, allowing the buyer to move to hold the final finish, while saving time and money.
Due to the timely action of the developer, supply of the necessary materials and components was carried out before the start of the quarantine in the capital construction projects, so now the builders have all the necessary in order to continue the activity. In may and June, the pace of construction will be speeded up in order to catch up the construction schedule. With project Declaration can be found on the website of the object.
advertising
