Despite the fact that in April throughout Russia was declared a state of isolation because of the pandemic, COVID-19, the Russians last month had to spend money on buying clothes in online stores. So online purchases in the marketplace has increased five times. In addition, greatly increased the proportion of food orders from restaurants via the Internet, although reducing the total turnover of the catering establishments are not able to avoid.The number of transactions of Russians in online clothing stores with credit cards in April has risen five times compared with average for the January—March 2020. These data are presented in the study of MTS-Bank provided by “Kommersant”. The analysis was conducted based on anonymised data on Bank cards of Bank customers in all regions of Russia. Another obvious conclusion — in April, as fast food online orders was more popular than the restaurant food.Your data results and VTB, based on the results of acquiring on salary cards of the Bank clients. They confirm that in April — at the peak of the mode isolation in Russia — consumers often ordered clothes and shoes online. “The growth in the share of Internet acquiring, this segment was the highest: from 1.5% to 9%,”— said in VTB. A multiple increase in the proportion of food orders from restaurants via the Internet, although reducing the total turnover of the catering establishments projected could not be avoided: in April it fell by more than half. The increase occurred at the electronics stores (down from 2.3% to 8.3%), household goods (0.6 % to 4.2%).One of the few areas where turnover has grown significantly over the previous April, became food retail, the increase reached 23%, according to VTB. In acquiring its share increased to 53%, noted in the Bank. That is, every second purchase of Russians in offline stores came just for food. Although the total income of consumers has remained at the same level, they are conclusions VTB, has reduced the volume of purchases in April 2020 one-third compared to the same month in 2019 and 42% — from the current March. Most notably declined the purchase in offline stores by 35% compared to April 2019 and 51% in comparison with March of this year.According to MTS-Bank, the regime of self-isolation made adjustments in the structure of the online spending: the top 10 categories of payments in April disappeared, the cost of transport — car sharing, metro and trains. Last month, 32.2% of the expenses of the cardholders had to pay telecommunication services, and another 8.2 per cent for the purchase of electronic or video games for smartphones, game consoles, computers and other devices, almost 5% — on payment of housing services.Khalil Aminouracil more than two weeks since then, as the Bank of Russia limited to acquiring a Commission per online trade. It was assumed that the decrease will be compensated by sales growth. Onefor banks this is not observed, noting the bursts only for certain categories. But they note that to the end user reducing the fee is not reached, rather the contrary — in response to the decline in revenue, the bankers just canceled cashback.Read more
