Two-thirds of the organizations for the celebrations moved to online-sales and coaching.
From epidemic coronavirus 70% of members of professional associations the event industry had to learn the related job profiles, have informed “news” in the National Association of event organizers. And the loss of income in this area, according to estimates of the companies, made up of 70-90%. Despite the fact that the industry got the list of victims of coronavirus, help from the state can count on not all of its participants. Experts predict strong grip of the market. Those who don’t will go bankrupt after the lifting of restrictions will have to start from scratch.
“Izvestia” asked the small business representatives at event-realm about how much they missed from 1 April 2020. The numbers vary depending on the profile and scale of the enterprise. For example, a network of “kids animators. Organization of children’s holidays”, which is represented in 28 regions of Russia, has lost 70% of the profits, and in some regions up to 90%, said her Manager Mary Dunaevskaya.
— a Common situation: parents want to congratulate the child whose birthday. Home know that the expected arrival of “someone from outside”, and throwing a tantrum. The client is not yet ready. The population is very nervous. Although all the props animators we have to clean, the suits are processed, we wear the mask. As the client is afraid that his house will bring infection, so we’re afraid we’ll March out with the infection, she said.
Victoria Leonova from Lipetsk had to restructure their business to conduct activities in a online-shop to survive these difficult times.
— We are a family company, working on a contingency plan of a long thought, — shared Victoria. — The price was shipping balls and holiday paraphernalia — it expanded, entered the service of packing gifts, promotions came up. I hope to stay afloat. Orders have but a few. In comparison with March — 30 percent we will prasadam by the end of April.
on the eve of the prom season in limbo were professional presenters. The orders are coming, but not everyone is ready to contact a advance. Alina Kuramshina, the organizer and host of celebrations, from Kazan, told “Izvestia” that she and colleagues suffer losses.
— Conduct outlet online are not all, — said Alina. — In case of extension of the restrictions most of the events on the occasion of the prom will be cancelled. We can, of course, but the celebration via Skype is completely wrong. Kids get tired of webinars, remote training, they are unlikely to be happy if prom will have to spend in front of the monitor.
A organization Iven��industry noted that work on the latest resources. Because of the occasion — is the first thing people refuse in times of trial: the mood of the customers is not a holiday.
Julia Jole, Executive Director of the National Association of event organisers (NAOM), confirmed to “Izvestia” that the industry is going through difficult times. All participants will have to restructure the business, develop the related profiles.
Plus extensive experience in project work. With such skills, the organizer easier to adjust than a representative of another industry. And now, when there is absolutely bleak for our industry situation, 70 percent of companies in Russia are engaged — learn a new profession, pereprofilirovanie business says Julia Jole.
How many of them will return to event management, depends on their success in new fields, and how soon our life will be back events, said the expert. Profoundest no illusions: until the end of the year major projects, most likely, will not. Questionable even events medium scale. When the isolation will end, fear to gather in large and very large companies remain. How long he’d be gone, no one understands.
the First major project cancelled in the country due to coronavirus, was to be held on 3 February — a Russian investment forum in Sochi. The bulk of the events beginning canceled February 20: much earlier than was declared a state of isolation. When you consider that January is usually a month “to drive”, it can be concluded that 2020 began to the event industry like a year without business.
In the event the sector of about eight different areas: communication, exhibition, Congress and concert industry as well as sports, outgoing, social, cultural and private events. And they are all feeling today different.
for Example, exhibition and concert activities. Those who are in dialogue with the government is not involved, alas, feel abandoned.
— We are recognized by the affected industry on all counts, but the companies, which the state helps, — units, — said Yulia Gala.
the Micro to adjust easier than the clumsy giants of the industry. The most common crisis the way in this situation is to go online and there are examples of this.
But there are areas that “fell dead weight”. Are those in which the business is built on working with the assets — for example, exhibition equipment, decorations, tents and other things. Their lease is currently off — online stands will not survive.
IN NAOM fear that internal migration industry will lead to pyavleniy a large number of unprofessional, but effective companies, due which much will have to start from scratch. After leaving the alert, the market is highly compressed, will remain the most stubborn and lucky. What is happening in profoundest called the fashionable word “zeroing”. It will lurch the existing balance of competition. In every city in the country had certain leaders. Relationships are built, the market is divided.
When the crisis is over, it’ll be a large number of newcomers. Fired from businesses staff will begin to create their own company — and it’s only part of the restructuring of the system, he said. The company’s related profiles, for example, from digital sphere, is also going to flood the market, hardly it will become clear that clients are willing to pay money. For them it would be easy, as the development of their portfolio, and for existing event companies will appear a challenging competition. Going to the area with money, the new market players will be able to offer the customer postpaid projects. Those who are financially de-energized by a virus and crisis, such luxury can afford not soon.
— 13-15 years ago to organize event company, required brains and a computer with Internet access, — concluded Julia Jole. — In the last five years that wasn’t enough. It requires a whole set of factors and competencies that filters the market. This is normal. Most companies will not be able to perform the pre-crisis conditions of that filter. We seriously took a step back and start over.
Now the profile of the Association appealed to big business with the cooperation initiative, she said. Asked to simplify the filter system and move to advance projects to stabilize the market.
“Feeling the bottom” of representatives of the event industry yet, on the contrary, the feeling that began to fall in the pit and somewhere in the air. Was put on pause. And her trying to move on, the expert added.
Catherine gardener
