The influence of women in the financial sector is growing rapidly, data from BCG. However, their role in managing the assets remain undervalued.One-third of the world’s capital, or $70 trillion is in the hands of women. Such data are cited in their study “How women dispose of their capital in the next decade,” the BCG.According to them, the largest share of the world’s wealth accounts for residents of countries in North America (of$35.4 trillion), Western Europe — $14.3 trillion, and its catch-up Asia (excluding Japan) — $13 trillion. The Russians have a $320 billion and take 10-th place in this ranking. The highest growth was recorded in Asian countries, where women annually increased their fortunes by 10.4% per year, or $1 trillion.Another difference of Russia from other countries is that, while in other countries, often controlled by women capital is in the segment up to $5 million, in Russia it accounts for 35%. Russians prefer to keep money in demand accounts and in deposits — their share in total volume reached 44% in 2019, while the world average value for this proportion is 25%. Conversely, if the life insurance and pensions in the world covers 30% of the funds in Russia — only 6%.In the future, the baseline and most likely scenario “V” (with the influence of COVID-19), to 2023, the year the state women could reach $93 trillion. In the period 2020-2023 years, the growth rate of their capital will rise to 7.2%, according to BCG forecasts. The growth rate of capital in the hands of men will be lower and will not exceed 5,2% (in 2016-2019 and 4.1%).However, despite the growing power of their finances, women are still largely undervalued community asset management, BCG analysts said. Too many banks and firms are limited by the General assumptions about what looking for women that leads to the fact that their products, services and communication at best seem superficial, and at worst condescending.Anastasia Manuylova
