But this year numbers, it seems, strikes all the ceilings – because the festival has moved online and the whole will be one large stream. “VK-fest” was called a “festival only” – on the territory of Petrovsky Park, where in 2015 the festival took place located hundreds of interactive sites organized by known community of “Vkontakte”, popular brands, museums and universities, charitable foundations, cosplayers, developers and publishers of computer games.
And what will happen this time? As the new format has affected the content of the festival? This and other questions we asked the Director of “VK” strategic communications Konstantin Sidorkov.
– this year we planned to increase the territory of the festival, to expand the same lecture, fields of activity, – says the Manager. – Doubts about the possibility of all this appeared in February, and we are still in the development phase of the program set to pause all negotiations with star speakers and planning our usual activities – to establish clear deadlines. When it became clear that holding an event of this magnitude is impossible to Sep – we decided to change the format of the fest, to translate it online. And because accommodate the entire activity of Petrovsky in the format of the webcast will not work, decided to focus on music.
Music Billboard festival this year thoroughly updated.
Konstantin Sidorkov: first, it has become wider – and largely at the expense of the stars. We have a Basta, “Hands Up”, “Mumiy Troll” and other headliners, who live to come to St. Petersburg could not. When it became clear that the fest will be online we decided to give it a week, not 2 days: all-stars from both capitals at home now and easily accessible. A huge plus of the online format in the fact that the site “VK-fest” will the musicians and the capitals of other States – from Tbilisi, Riga, Kiev, Minsk…
Maruv, Mgzavrebi, ROZHDEN…
Konstantin Sidorkov: …And we are on the festival website did not name all of the artists for our viewers some nice surprises for dessert – foreign musicians, which every year perform on “EK fest”.
in addition to Basta and Maruv in the submitted lineup still Niletto, Gayazovs Brothers, RSAC, Zivert…
Konstantin Sidorkov: Each year, forming a list of artists we orientirueshsya to fresh charts, look to those who blows them up. Usually they are in the same year appear at the fest. Many of our new stars never gave online shows. For them this experience is unique, it is difficult to give when they have no audience.
How to be organized broadcast of the festival?
Konstantin Sidorkov: we Have 2 studios – in Moscow and St. Petersburg. In Moscow, the Studio is only for music and PITERA, in a gorgeous Studio with views of city center, will work Vladimir Marconi, leading all the broadcasts.
Artists come to the Studio? And if they don’t want to break the rules of isolation?
Konstantin Sidorkov: a lot of These – and then we start from decisions of the artist. Sergey Zhukov from “Hands up” will be singing home, and we, like others, get the equipment that they will be in place to mount. But Diana Arbenina in the Moscow Studio will come of itself.
What’s in the online version of “VK-fest” was left of his open-air programs?
Konstantin Sidorkov: to show that we remember that “VK-fest” is a “festival only”, decided to connect on a short call in between concerts all the interesting speakers at the festival will appear Mikhail Piotrovsky, Andrey Konchalovsky, Ivan Urgant, bloggers MAKS+100500 and Sasha Stalberg, TV presenter Alexey Pivovarov, Olympic champion Margarita Mamun…
Already thought about the prospects of “VK-fest” in 2021?
Konstantin Sidorkov: We already announced its date is on July 24-25. And I really hope that next year will succeed.
