Over the last 10 years, coffee consumption increased by 97% from 91,1 thousand tons to 180 thousand tons (in 2019) of the finished product. Only 2019 market growth was 12%.
the volume consumption pure tea “declined dramatically”, says head of the Association Ramaz Chanturia. According to him, in part, the demand for tea is replaced by the growing popularity of herbal and fruit drinks, including fireweed. First, however, to reduce the consumption of tea is the impact of this increase in popularity of coffee. Over the past three years (2017-2019) the consumption of tea decreased from 161, 6 thousand tons to 138.8 thousand tons.
“Auchan”, “RG” confirmed that in 2019 the sales lead coffee. The most popular among buyers was instant coffee. However, the growth of sales of ground and grain. Also significantly growing interest in capsule of coffee. “At present, the demand remained approximately at the same level”, – noted in the company.
According to the IT-company “Platform CRF” in April 2020 coffee was in the top 5 purchases in grocery stores by volume sales, overtaking the butter, milk, sugar, eggs and many other products.
