In the first quarter of 2020, the life insurers continue to celebrate the growth of premiums. Total contributions in this segment rose 15% to 109 billion rubles for the Surprise was the growth in all areas of life by companies, including the products of investment life insurance (coli). The coli market after the boom and decline of premiums started to rise. Experts note that the product ceased to be massive, but still attracts wealthy customers the fact that contributions to it are protected from arrests and division in case of divorce.According to the Russian Union of insurers (VSS) in the first quarter of 2020 the premium for life insurance increased by 15% — from 94.8 billion to 108.6 billion rubles. the Main driver of the industry remains life insurance (CNM) is the growth in this segment amounted to 54% of premiums increased from 18.7 billion to 28.8 billion rubles. At the same time positive dynamics and demonstrated the coli — fees for this type of insurance grew by 6%, from 45.8 billion to 48.4 billion rubles. Also at 6%, with 20.8 billion to 22.1 billion rubles, increased loan insurance.”We see that life insurance was able to restructure and, in General, to solve the problem of misselling. Insurers are making great efforts to prevent a repeat of the situation on the market in 2018,”— said the head of the VSS Igor Yurgens. Recall, then ended boom coli, insurers were accused by the regulator in the practice of incorrect sales when customers were offered the coli policies under the guise of deposits. In the end, the Central Bank issued the strict rules of the order of sales, the BCC has developed standards of life insurers. Says the CEO of “Capital life life Insurance” Evgenie Gurevich, the revival of the species contributed to the reduction in Deposit rates of banks and the success of some strategies of insurers in the coli. “Also important is the fact that the protection of capital, he says, the company will return the Deposit in case of failure of the strategy”.According to the same Director of the group ratings of financial institutions of an ACRE Alexey Bredikhin, even against the backdrop of the quarterly dynamics of the last year, it was clear that the market will revive despite the General fall in premiums year to year, payments on the coli grew from quarter to quarter even with the decline in the number of contracts. “This means that the product has gone from a massive sales and remained in its niche offerings for more advanced users of financial services,— says Alexey Bredikhin, the average fee for him has grown twice — to 200 thousand rubles”. “Legally, this amount is framed as insurance in case of risk realization,” he explains.The growth of income for the NUJ also seen the experts and participants of the market explained. The pandemic has saved the insurers from having to explain to customers the attractiveness of the products. “Under the agreement NUJ we have clients are insured against death�� for any reason, and coronavirus,” says Evgeny. According to him, insurers have faced in April with the slowdown of sales in connection with non-working days, but this is a temporary phenomenon.The life insurance market remains highly concentrated. On the top 5 insurers in the first quarter of 2020 accounted for 71.0 per cent of the entire insurance premium in a market leader — “Sberbank life insurance” — 25,1% of all charges (informed on top 5 insurers accounted for 66.9% of all fees, and “Sberbank life insurance” — 39,7%).Tatyana Grishina
